Video Resources

A 10 minute summary of the 21 Laws of Leadership.

A video playlist containing explanations of all 21 Laws of Leadership.

Here are some key ideas from the book:

• The Law of the Lid: Leadership ability determines a person's level of effectiveness. The higher the leadership ability, the higher the lid on potential success.

• The Law of Influence: The true measure of leadership is influence—nothing more, nothing less. Leadership is about impacting and influencing others positively.

• The Law of Process: Leadership develops daily, not in a day. Continuous personal and professional growth is crucial for effective leadership.

• The Law of Navigation: Leaders need a clear vision and a plan to reach their destination. Navigating effectively requires strategy, foresight, and adaptability.

• The Law of Addition: Leaders add value by serving others. The more you give to others, the more you'll receive in return.

• The Law of Solid Ground: Trust is the foundation of leadership. Leaders must be trustworthy to build strong relationships with their team.

• The Law of Respect: People naturally follow leaders stronger than themselves. Respect is earned through competence, vision, and character.

• The Law of Intuition: Leaders evaluate everything with a leadership bias. Developing intuition helps leaders make sound decisions based on experience and knowledge.

• The Law of Magnetism: Who you are is who you attract. Becoming an attractive leader involves developing positive qualities and traits.

• The Law of Connection: Leaders touch a heart before they ask for a hand. Building authentic relationships is essential for effective leadership.

• The Law of the Inner Circle: A leader's potential is determined by the people closest to them. Surrounding oneself with skilled and complementary individuals is key.

• The Law of Empowerment: Only secure leaders give power to others. Empowering others strengthens the team and fosters leadership growth.

• The Law of the Picture: People do what people see. Leaders set the example for their team through their actions and behaviors.

• The Law of Buy-In: People buy into the leader before they buy into the vision. Building trust and credibility is crucial for gaining support.

• The Law of Victory: Leaders find a way for the team to win. Focusing on collective success builds a winning culture.

• The Law of the Big Mo (Momentum): Momentum is a leader's best friend. Successful leaders harness momentum for continued progress.

• The Law of Priorities: Leaders understand that activity is not necessarily accomplishment. Prioritizing tasks based on importance is essential.

• The Law of Sacrifice: A leader must give up to go up. Sacrifices are often necessary for long-term success.

• The Law of Timing: When to lead is as important as what to do and where to go. Leaders recognize and seize the right opportunities.

• The Law of Explosive Growth: To add growth, lead followers; to multiply, lead leaders. Developing other leaders exponentially increases the team's potential.

• The Law of Legacy: A leader's lasting value is measured by succession. Leaving a positive legacy involves developing the next generation of leaders.

These laws offer a comprehensive framework for understanding and practicing effective leadership. Leaders who embrace these principles can enhance their influence, build successful teams, and leave a lasting impact on their organizations.

“Leadership ability is the lid that determines a person’s level of effectiveness. The lower an individual’s ability to lead, the lower the lid on his or her potential. The higher the individual’s ability to lead, the higher the lid on his or her potential.”

“Leadership ability is always the lid on personal and organizational effectiveness. If a person’s leadership is strong, the organization’s lid is high. But if it’s not, then the organization is limited.”

“Leadership is influence—nothing more, nothing less.”

“He who thinks he leads, but has no followers, is only taking a walk.”

“If you continually invest in your leadership development, letting your assets compound, the inevitable result is growth over time.”

“It is the capacity to develop and improve their skills that distinguishes leaders from their followers. Successful leaders are learners.”

“Leadership is developed daily, not in a day.”

“Champions don’t become champions in the ring—they are merely recognized there. If you want to see where someone develops into a champion, look at their daily routine.”

“Leaders who navigate do even more than control the direction in which they and their people travel. They see the whole trip in their minds before they leave the dock. They have vision for getting to their destination, they understand what it will take to get there, they know who they’ll need on the team to be successful, and they recognize the obstacles long before they appear on the horizon.”

“Every past success and failure you’ve experienced can be a valuable source of information and wisdom—if you allow it to be.”

“But contrary to conventional thinking, I believe the bottom line in leadership isn’t how far we advance ourselves but how far we advance others. That is achieved by serving others and adding value to their lives.”

“90 percent of all people who add value to others do so intentionally.”

“Effective leaders go beyond not harming others, and they intentionally help others. To do that, they must value people and demonstrate that they care in such a way that their followers know it.”

“Trust is the foundation of leadership. It is the glue that holds an organization together. Leaders cannot repeatedly break trust with people and continue to influence them.”

“How does a leader build trust? By consistently exemplifying competence, connection, and character. Character makes trust possible. And trust makes leadership possible.”

“Because of their intuition, leaders evaluate everything with a leadership bias.”

“You can’t move people to action unless you first move them with emotion… the heart comes before the head.”

“One key to connecting with others is recognizing that even in a group, you have to relate to people as individuals.”

“It’s one thing to communicate to people because you believe you have something of value to say. It’s another to communicate with people because you believe they have value.”

“If you want to increase your capacity and maximize your potential as a leader, your first step is always to become the best leader you can. The next is to surround yourself with the best leaders you can find. Never forget that a leader’s potential is determined by those closest to him or her.”

“To lead others well, we must help them to reach their potential. That means being on their side, encouraging them, giving them power, and helping them to succeed.”

“Leaders possess an understanding of how: Mission provides purpose—answering the question, Why? Vision provides a picture—answering the question, What? Strategy provides a plan—answering the question, How?”

“Followers may doubt what their leaders say, but they usually believe what they do.”

“People don’t at first follow worthy causes. They follow worthy leaders who promote causes they believe in. As a leader. your success is measured by your ability to actually take the people where they need to go. But you can do that only if the people first buy into you.”

“When you have momentum on your side, the future looks bright, obstacles appear small, and troubles seem inconsequential.”

“"If you focus your attention on the activities that rank in the top 20 percent in terms of importance, you will have an 80 percent return on your effort.”

“The reality is that leadership requires sacrifice. A leader must give up to go up. If you desire to become the best leader you can be, then you need to be willing to make sacrifices in order to lead well.”

“Good leaders recognize that when to lead is as important as what to do and where to go. Timing is often the difference between success and failure in an endeavor.”

“To add growth, lead followers—to multiply, lead leaders.”

“If you develop yourself, you can experience personal success. If you develop a team, your organization can experience growth. If you develop leaders, your organization can achieve explosive growth.”

“If you desire to make an impact as a leader on a future generation, then I suggest that you become highly intentional about your legacy.”